Liz Weston | shedtheinches.isagenix.com
Isagenix Press Release
Isagenix Opens Hong Kong, a Gateway to Global Expansion
Hong Kong is just the beginning of Isagenix’s expansion into the Asia Pacific region.
Chandler, Ariz. – March 24, 2007 – The nutritional cleansing revolution is going worldwide. It was a historic moment when more than 100 top Associates traveled across the world to celebrate Isagenix’s expansion into the Hong Kong market March 24. They were joined by many aspiring local Associates at the grand opening of the company’s new office on the 42nd floor of Langham Place overlooking the Hong Kong harbor.
This marked the company’s first venture outside of North America and the introduction of Isagenix’s nutritional cleansing message to the Asia Pacific region.
“We’ve found that our products meet the needs of the increasingly health-conscious people of Hong Kong,” said Jim Coover, adding that Hong Kong’s business-friendly government, commercial environment and superb location to access the rest of the region.
Isagenix President of International Operations Warren T. Te Brugge said, “We chose Hong Kong because it is a gateway to the rest of the Asian region and, in fact, the rest of the world. It is an economically vibrant growth-oriented, multi-cultural community, which is central to Asia as a hub not only for commerce, but, in fact, travelers in the region. Our intent is to become a part of the fabric of the communities around the world that we enter into, starting with Hong Kong.”
One of the highlights of the grand opening event was the traditional Chinese ceremony of lion eye-dotting, performed by Isagenix Co-founders Jim and Kathy Coover. This was followed by the “lion’s awakening dance,” featuring increasingly intensified beating drums—a ceremony symbolizing good fortune for the company.
The celebration continued March 25 at a Regal Airport hotel where more than 350 Associates received rigorous business training with leaders. Speakers included Jim and Kathy Coover, Te Brugge, Hong Kong General Manager Margaret Ip, as well as 6-star Golden Circle Executives Susan Sly and Luna Pang, 5-star Golden Circle Executive Vincent Jiang and 4-star Golden Circle Executive Chloe Tong.
Associates can participate in Isagenix’s global growth by logging into the Associate Back Office and click on “Apply to become an International Associate.”